The company sold out of Unshrinkit, and Stolar’s team realized they had a revenue-generating business on their hands. “I trusted my story and its universal power,” she says. Stolar worked with the company to create a video that showed a woman shrinking a sweater. Trust your story: After the project, Stolar gave Unshrinkit bottles to a third-party launch partner who put the product in front of their subscribers. ‘People should look for problems - look for a pain point - and build a product or service platform around addressing that pain point.’ - Desirée Stolar Using their strengths, they developed a liquid solution to unshrink wool, dubbing it Unshrinkit. Marine, management consultant and risk management expert. The team included a product developer, physicist, U.S. Stolar and a group of classmates decided to tackle the problem for a school project. Online research revealed thousands of people talking about the same issue, with seemingly no solution. Stolar had recently experienced her own pain point when she accidentally shrunk a cashmere wool sweater by leaving it in the dryer. “People should look for problems - look for a pain point - and build a product or service platform around addressing that pain point,” she says. Pain point: At Harvard Business School, Stolar was given the advice to create a company that focuses on a problem. Stolar spoke with the Business Observer about starting Unskrinkit, appearing on "Shark Tank" and what she’s learned along the way. (Stolar sold Unshrinkit to an e-commerce firm in Boston in 2019.) She guides about 8,000 professionals of color who are advancing in business and nonprofits, providing support in the form of coaching, workshops and connecting individuals with mentors and other contacts. Today, Stolar is senior director of alumni engagement and strategy for Management Leadership for Tomorrow, a Washington, D.C.-area nonprofit. The company received a $120,000 investment at 15% equity from billionaire Mark Cuban. In 2015, Stolar appeared on the TV show "Shark Tank" to seek funding for Unshrinkit. Stolar, 36, is a graduate of Harvard Business School and co-founder of Unshrinkit, a product that helps people unshrink wool clothing. Desirée Stolar co-founded Unshrinkit, a product that helps people unshrink wool clothing.
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